{"id":9754,"date":"2026-04-01T13:06:28","date_gmt":"2026-04-01T20:06:28","guid":{"rendered":"https:\/\/addisongroup.com\/?p=9754"},"modified":"2026-04-08T07:34:48","modified_gmt":"2026-04-08T14:34:48","slug":"level-up-the-essential-skills-every-content-manager-needs-2","status":"publish","type":"post","link":"https:\/\/addisongroup.com\/insights\/level-up-the-essential-skills-every-content-manager-needs-2\/","title":{"rendered":"Level up: the essential skills every content manager needs\u00a0"},"content":{"rendered":"\n<p>Every time you browse a seamlessly curated Netflix category,&nbsp;a&nbsp;<a href=\"https:\/\/addisongroup.com\/insights\/digital-marketing-hiring-trends-workforce-planning-guide-2026\/\">content manager<\/a>&nbsp;was the architect behind the scenes.&nbsp;According to digital marketing analysts,&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\">millions of posts are published daily, yet only a fraction truly&nbsp;connect&nbsp;with audiences.<\/a>&nbsp;<\/p>\n\n\n\n<p>Many people mistakenly assume this career simply means being a talented writer.&nbsp;In reality, mastering&nbsp;the&nbsp;essential&nbsp;skills for&nbsp;content&nbsp;manager&nbsp;roles requires building a vital bridge between a business and its&nbsp;audience. This demands&nbsp;<a href=\"https:\/\/tendocom.com\/thought-leadership\/content-architecture-what-it-is-and-why-it-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Architecture<\/a>,&nbsp;the blueprint&nbsp;used&nbsp;to organize digital media so readers naturally find exactly what they need.&nbsp;<\/p>\n\n\n\n<p>To construct these experiences, professionals rely on three core pillars: creativity, strategy, and technical&nbsp;know-how. Rather than just creating isolated videos or blogs, they orchestrate how those pieces work together to drive&nbsp;real business&nbsp;growth.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/addisongroup.com\/workforce-planning-guide-2026\/\">Explore 2026 Digital Marketing trends <\/a><\/div>\n<\/div>\n\n\n<style>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t#lwh-block_acf-block-69d667884e8cf {padding-top: 40px;}\n\t\t\t\t\n\t\n<\/style>\n\n<div class=\"lwh-spacer has-theme-white-background-color\" id=\"lwh-block_acf-block-69d667884e8cf\" data-blockname=\"Spacer\"><\/div>\n\n\n<style>\n  html {\n    scroll-behavior: smooth;\n  }\n\n  \/* Apply scroll offset to ANY element with an ID (WordPress wraps headings) *\/\n  *[id] {\n    scroll-margin-top: 180px;\n  }\n\n  \/* TOC link styling *\/\n  .toc-box a {\n    color: #000000;\n    text-decoration: none;\n  }\n\n  .toc-box a:hover {\n    text-decoration: underline;\n  }\n\n  .toc-box {\n    background-color: rgba(197, 180, 227, 0.4);\n    padding: 12px;\n    border-radius: 6px;\n  }\n<\/style>\n\n<div class=\"toc-box\">\n  <h3 style=\"margin-top: 0;\">\n    The essential skills every content manager needs\n  <\/h3>\n  <ul style=\"margin-bottom: 0;\">\n    <li><a href=\"#toc1\">The empathy engine<\/a><\/li>\n    <li><a href=\"#toc2\">Moving beyond the post button<\/a><\/li>\n    <li><a href=\"#toc3\">Master the digital toolkit<\/a><\/li>\n    <li><a href=\"#toc4\">Winning the numbers game<\/a><\/li>\n    <li><a href=\"#toc5\">Your 3-step roadmap to breaking into content management<\/a><\/li>\n  <\/ul>\n<\/div>\n\n\n<style>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t#lwh-block_acf-block-69d667884e91f {padding-top: 40px;}\n\t\t\t\t\n\t\n<\/style>\n\n<div class=\"lwh-spacer has-theme-white-background-color\" id=\"lwh-block_acf-block-69d667884e91f\" data-blockname=\"Spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary-nbsp\">Summary&nbsp;<\/h2>\n\n\n\n<p>This guide explains how content managers bridge business goals and audience needs through Content Architecture, combining creativity, strategy, and technical skills. Key competencies include deep audience empathy and stakeholder communication, building effective editorial calendars and workflows, mastering SEO, CMS, and related tools, and using analytics\/KPIs to iterate and prove ROI. It concludes with a practical 3-step roadmap\u2014run a mini content audit,&nbsp;identify&nbsp;skill gaps, and build a starter portfolio\u2014to begin a career in content management.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc1\">The&nbsp;empathy&nbsp;engine:&nbsp;why&nbsp;great&nbsp;content&nbsp;starts with&nbsp;knowing&nbsp;your&nbsp;audience&nbsp;<\/h2>\n\n\n\n<p>Sharing a&nbsp;video&nbsp;with a specific friend because you know&nbsp;they\u2019ll&nbsp;laugh is an exercise in targeted empathy. Exceptional communication skills in content management scale that exact feeling. You&nbsp;need to&nbsp;deeply&nbsp;understand your readers&nbsp;before typing a single word.&nbsp;<\/p>\n\n\n\n<p>Professionals capture this understanding by creating a fictional ideal customer, often relying on an audience persona development guide. By outlining the daily frustrations of one imaginary person,&nbsp;you ensure your writing&nbsp;feels&nbsp;personal&nbsp;to real everyday&nbsp;consumers.&nbsp;<\/p>\n\n\n\n<p>Balancing&nbsp;audience&nbsp;empathy with business needs introduces another crucial skill: stakeholder communication for marketing leads and company executives. You must master &#8220;the bridge&#8221; technique, seamlessly translating a rigid corporate goal into an engaging benefit that your reader&nbsp;wants.&nbsp;<\/p>\n\n\n\n<p>Once you know exactly who&nbsp;you\u2019re&nbsp;talking to and what the business needs to achieve,&nbsp;the real&nbsp;planning begins. This strategic alignment naturally sets the stage for creating a structured&nbsp;<a href=\"https:\/\/imprintcontent.com\/why-editorial-calendars-must-have-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">editorial calendar.<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc2\">Moving&nbsp;beyond the&nbsp;post&nbsp;button:&nbsp;building an&nbsp;editorial&nbsp;calendar&nbsp;that&nbsp;works&nbsp;<\/h2>\n\n\n\n<p>Hitting&nbsp;publish&nbsp;on a single post is easy, but consistently delivering great content requires a system. Much like a restaurant prepping for a rush, improving content production workflow transforms scattered ideas into a smooth assembly line. The master schedule behind this organization is the editorial calendar.&nbsp;<\/p>\n\n\n\n<p>Learning how to create an editorial calendar requires applying a simple content marketing strategy framework. You only need four essential columns to stay completely organized:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topic:<\/strong>&nbsp;What specific question are you answering for the reader?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel:<\/strong>&nbsp;Where will this live (etc:&nbsp;a&nbsp;website blog or&nbsp;LinkedIn)?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deadline:<\/strong>&nbsp;When is the final piece&nbsp;due?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goal:<\/strong>&nbsp;What business outcome does this piece of content support?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>When everyone can see this shared schedule, managing remote creative teams becomes incredibly straightforward. Instead of&nbsp;chasing down&nbsp;freelance writers or graphic designers across different time zones, your calendar acts as a shared source of&nbsp;truth,&nbsp;so everyone knows their exact responsibilities.&nbsp;<\/p>\n\n\n\n<p>Securing your strategy and team alignment is a major milestone, but you still need a way&nbsp;to&nbsp;build&nbsp;and rank those brilliant ideas online. This operational shift naturally prepares you to master the digital toolkit.<\/p>\n\n\n\n\n<style>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t#lwh-block_acf-block-69d667884e93f {padding-top: 20px;}\n\t\t\t\t\n\t\n<\/style>\n\n<div class=\"lwh-spacer has-theme-white-background-color\" id=\"lwh-block_acf-block-69d667884e93f\" data-blockname=\"Spacer\"><\/div>\n\n\n<p class=\"has-text-align-left\"><strong>Related content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/addisongroup.com\/insights\/digital-marketing-hiring-trends-workforce-planning-guide-2026\/\" type=\"link\" id=\"https:\/\/addisongroup.com\/insights\/digital-marketing-hiring-trends-workforce-planning-guide-2026\/\">Digital Marketing hiring trends, hot jobs, &amp; top salaries: 2026 Workforce Planning Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/addisongroup.com\/insights\/importance-of-employer-branding-for-digital-marketing-talent\/\" type=\"link\" id=\"https:\/\/addisongroup.com\/insights\/importance-of-employer-branding-for-digital-marketing-talent\/\">The importance of employer branding in a competitive Digital Marketing talent market<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/addisongroup.com\/insights\/from-tariffs-to-talent-building-resilient-digital-teams-in-a-shifting-economy\/\" type=\"link\" id=\"https:\/\/addisongroup.com\/insights\/from-tariffs-to-talent-building-resilient-digital-teams-in-a-shifting-economy\/\">From tariffs to talent: building resilient digital teams in a shifting economy<\/a> <\/li>\n<\/ul>\n\n\n<style>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t#lwh-block_acf-block-69d667884e954 {padding-top: 20px;}\n\t\t\t\t\n\t\n<\/style>\n\n<div class=\"lwh-spacer has-theme-white-background-color\" id=\"lwh-block_acf-block-69d667884e954\" data-blockname=\"Spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"toc3\">Master the&nbsp;digital&nbsp;toolkit:&nbsp;why SEO and CMS&nbsp;are&nbsp;your&nbsp;most&nbsp;powerful&nbsp;allies&nbsp;<\/h2>\n\n\n\n<p>People often ask what tools content managers use to turn text documents into engaging web pages. If the internet is a massive public library, search engine optimization (SEO) is the system ensuring your book sits on the front display rather than hiding in the basement. Following&nbsp;SEO&nbsp;best practices for editors&nbsp;means&nbsp;using specific keywords and clear&nbsp;headings&nbsp;so search engines can easily recommend your work to readers.&nbsp;<\/p>\n\n\n\n<p>Knowing where to&nbsp;build and store these files&nbsp;is equally&nbsp;important. Understanding&nbsp;the difference between&nbsp;a content management system vs digital asset management is a vital distinction for beginners. A&nbsp;Content Management System (CMS),&nbsp;like&nbsp;WordPress,&nbsp;is&nbsp;the software used to build and publish website pages, while a&nbsp;Digital Asset Management (DAM)&nbsp;acts as a secure digital warehouse&nbsp;for storing a company&#8217;s visual files, like photos and logos.&nbsp;<\/p>\n\n\n\n<p>Choosing&nbsp;a&nbsp;specific&nbsp;software&nbsp;doesn&#8217;t&nbsp;require a huge budget, but familiarizing yourself with these platforms builds the content management&nbsp;skills needed today. A standard manager&#8217;s toolbelt includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CMS:<\/strong>&nbsp;A straightforward publishing platform to format website articles.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO&nbsp;tool:<\/strong>&nbsp;A keyword app to reveal what audiences are searching for.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Project&nbsp;management&nbsp;app:<\/strong>&nbsp;A digital tracker for keeping daily assignments on schedule.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Before hitting publish, performing a basic SEO check\u2014ensuring titles are catchy and links function\u2014guarantees your page is ready for visitors. Once those visitors arrive, you face your next major milestone: winning the numbers game.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc4\">Winning the&nbsp;numbers&nbsp;game:&nbsp;how to&nbsp;use&nbsp;data to&nbsp;prove&nbsp;your&nbsp;content&nbsp;works&nbsp;<\/h2>\n\n\n\n<p>Analytics&nbsp;turn&nbsp;basic visitor tracking into a digital scoreboard. Using content performance analysis&nbsp;metrics,&nbsp;watch&nbsp;for&nbsp;three vital signs: reach (how many visited), engagement (did they read?), and conversion (did they&nbsp;take action?). Building these analytical skills&nbsp;eliminates&nbsp;guesswork from your publishing routine.&nbsp;<\/p>\n\n\n\n<p>Successful strategies rely on Key Performance Indicators (KPIs),&nbsp;specific goals defining what winning looks like. If your KPI is gaining newsletter subscribers, but reports show readers leaving after three seconds, data-driven content decision making&nbsp;indicates&nbsp;you&nbsp;should&nbsp;rewrite the introduction. You use numbers to quickly fix problems, not just&nbsp;observe&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>Companies&nbsp;ultimately need&nbsp;proof that this effort pays off. Measuring content marketing return on investment (ROI) simply means showing the cost of creating an&nbsp;article&nbsp;brought back greater value in sales. Proving this turns you into a true strategist. This foundational knowledge prepares you for the practical steps to break into content management.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc5\">Your 3-step&nbsp;roadmap to&nbsp;breaking&nbsp;into&nbsp;content&nbsp;management&nbsp;<\/h2>\n\n\n\n<p>You no longer view digital media as a casual consumer. By learning these essential content manager skills, you now see the deliberate architecture behind successful campaigns. The ultimate myth is that this role is just writing.&nbsp;It&nbsp;demands a sharp blend of creative art and analytical science, perfectly balancing copywriting vs content strategy.&nbsp;<\/p>\n\n\n\n<p>To bridge the gap from consumer to creator today, take these immediate steps:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perform a mini-content audit on&nbsp;your favorite&nbsp;brand&#8217;s&nbsp;Instagram using your new &#8220;manager&#8217;s eye.&#8221;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a &#8220;skills gap&#8221; checklist to&nbsp;identify&nbsp;areas for personal growth.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start a simple portfolio by developing brand voice guidelines for a fictional company.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>When you analyze why a specific headline makes you click,&nbsp;you\u2019re&nbsp;already practicing the craft. Take that first step today, and watch your digital perspective completely transform.&nbsp;<\/p>\n\n\n\n<p>Looking to break into&nbsp;<a href=\"https:\/\/addisongroup.com\/practice-areas\/digital-marketing\/\">digital content management<\/a>?&nbsp;<a href=\"https:\/\/addisongroup.com\/\">Addison Group<\/a>&nbsp;can&nbsp;help. For more than 25&nbsp;years, our expert recruiters have been matching top talent with reputable companies.&nbsp;<a href=\"https:\/\/addisongroup.com\/find-a-job\/\">Let\u2019s talk<\/a>&nbsp;about&nbsp;we can&nbsp;find you a role that fits, not just&nbsp;what\u2019s&nbsp;available.&nbsp;&nbsp;<\/p>\n\n\n<style>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t#lwh-block_acf-block-69d667884e966 {padding-top: 20px;}\n\t\t\t\t\n\t\n<\/style>\n\n<div class=\"lwh-spacer has-theme-white-background-color\" id=\"lwh-block_acf-block-69d667884e966\" data-blockname=\"Spacer\"><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-medium-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-fill\"><a class=\"wp-block-button__link has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/addisongroup.com\/contact\/\" style=\"border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-left-radius:28px;border-bottom-right-radius:28px\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n\n\n<style>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t#lwh-block_acf-block-69d667884e989 {padding-top: 40px;}\n\t\t\t\t\n\t\n<\/style>\n\n<div class=\"lwh-spacer has-theme-white-background-color\" id=\"lwh-block_acf-block-69d667884e989\" data-blockname=\"Spacer\"><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-amp-a\">Q&amp;A<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775066635707\"><strong class=\"schema-faq-question\">What makes a content manager different from \u201cjust a good writer\u201d?<\/strong> <p class=\"schema-faq-answer\">Content managers bridge business goals and audience needs through deliberate Content Architecture. They combine creativity, strategy, and technical skills: developing audience empathy and communicating with stakeholders, building editorial calendars and workflows, mastering SEO\/CMS\/tools, and using analytics and KPIs to iterate and prove ROI.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775066664394\"><strong class=\"schema-faq-question\">What is Content Architecture and why does it matter?<\/strong> <p class=\"schema-faq-answer\">Content Architecture is the blueprint for organizing digital media so people naturally find what they need. Instead of isolated posts, it aligns audience personas and business goals, structures topics and channels via an editorial calendar, and ensures every piece supports a coherent journey that drives measurable outcomes.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775066707149\"><strong class=\"schema-faq-question\">How do I build an editorial calendar that actually works?\u00a0<\/strong> <p class=\"schema-faq-answer\">Start simple with four columns\u2014Topic, Channel, Deadline, Goal\u2014so everyone can see\u00a0what\u2019s\u00a0being created, where it will live, when\u00a0it\u2019s\u00a0due, and what business outcome it supports. Treat it as a shared source of truth to streamline workflows, reduce chasing across time zones, and keep remote creative teams aligned.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775066726677\"><strong class=\"schema-faq-question\">Which tools should a content manager learn first, and\u00a0what\u2019s\u00a0the difference between a CMS and a DAM?\u00a0<\/strong> <p class=\"schema-faq-answer\">Learn a CMS (e.g., WordPress) to publish and format web content, an SEO tool for keywords and on-page checks, and a project management app for tracking work.\u00a0A CMS builds and publishes pages; a DAM securely stores visual assets like photos and logos.\u00a0You\u00a0don\u2019t\u00a0need a big budget\u2014familiarity with the basics plus a pre-publish SEO check (titles, headings, links) goes a long way.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775066778082\"><strong class=\"schema-faq-question\">I\u2019m\u00a0new\u2014what are my first practical steps to break into content management?<\/strong> <p class=\"schema-faq-answer\">Follow a 3-step starter plan: run a mini content audit on a favorite brand\u2019s Instagram, create a personal skills-gap checklist, and build a simple portfolio by drafting brand voice guidelines for a fictional company. If you want help finding a role, Addison Group\u2019s recruiters specialize in matching digital content talent with opportunities.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide explains how content managers bridge business goals and audience needs through Content Architecture, combining creativity, strategy, and technical skills.<\/p>\n","protected":false},"author":9,"featured_media":9740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"post_function":[125],"post_audience":[115],"class_list":{"0":"post-9754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-article","8":"post_function-digital-marketing","9":"post_audience-candidate"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - 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If you want help finding a role, Addison Group\u2019s recruiters specialize in matching digital content talent with opportunities.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/posts\/9754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/comments?post=9754"}],"version-history":[{"count":5,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/posts\/9754\/revisions"}],"predecessor-version":[{"id":9859,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/posts\/9754\/revisions\/9859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/media\/9740"}],"wp:attachment":[{"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/media?parent=9754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/categories?post=9754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/tags?post=9754"},{"taxonomy":"post_function","embeddable":true,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/post_function?post=9754"},{"taxonomy":"post_audience","embeddable":true,"href":"https:\/\/addisongroup.com\/wp-json\/wp\/v2\/post_audience?post=9754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}